A typical Monday-to-Friday schedule for an SEO specialist at an agency involves a blend of strategic planning, execution of SEO tasks, client communication, and continuous monitoring and reporting. Each day is structured to balance deep work on SEO strategies with the need to stay responsive to clients and industry changes.
The week kicks off with a team stand-up meeting from 9:00 to 10:00 AM, where the SEO team discusses priorities, progress, and any challenges. The morning continues with client campaign planning from 10:00 AM to 12:00 PM, focusing on developing strategies, keyword research, and content planning. After lunch, the afternoon is dedicated to SEO audits and technical SEO (1:00 to 3:00 PM), identifying issues like crawl errors or schema markup. The day wraps up with client reporting preparation and client communication from 3:00 to 5:00 PM, ensuring that clients are informed of progress and any immediate concerns are addressed.
The day begins with a client meeting from 9:00 to 10:00 AM, discussing ongoing campaigns and upcoming initiatives. The next few hours (10:00 AM to 12:00 PM) are devoted to content strategy development, including creating content calendars and collaborating with content teams. After lunch, backlink analysis and link-building outreach (1:00 to 2:00 PM) take center stage, followed by keyword research and optimization from 2:00 to 4:00 PM. The day concludes with a competitor analysis from 4:00 to 5:00 PM, identifying gaps and opportunities.
Midweek starts with internal training or skill development from 9:00 to 10:00 AM, followed by on-page SEO implementation from 10:00 AM to 12:00 PM, focusing on optimizing meta tags and content structure. After lunch, the focus shifts to analytics and reporting (1:00 to 3:00 PM), analyzing data from tools like Google Analytics. A client call is scheduled from 3:00 to 4:00 PM to review reports and adjust strategies, with the day ending in technical task support from 4:00 to 5:00 PM, aiding developers in tasks like site migration.
The day begins with a client meeting from 9:00 to 10:00 AM, followed by a content review and optimization session until noon. The afternoon includes more link-building outreach (1:00 to 3:00 PM) and client reporting review (3:00 to 4:00 PM). The day ends with monitoring and making adjustments from 4:00 to 5:00 PM.
Friday starts with a weekly review and planning session from 9:00 to 10:00 AM, followed by client reporting and communication until noon. After lunch, time is set aside for SEO experimentation (1:00 to 3:00 PM), testing new strategies or tools. The week wraps up with admin tasks and SEO industry updates (3:00 to 5:00 PM), ensuring the specialist stays current with trends and ready for the next week.
This structured approach ensures all aspects of SEO are addressed while maintaining flexibility to adapt to client needs and industry changes.