Content: For B2B and D2C, it's all about creating content that resonates—researching and writing pieces that users want to find, that make them feel understood, and that genuinely solve their problems.
Authority: Authority is built through a combination of SEO, link-building, and PR. With my global network of link builders and journalists, I’ve developed the ability to boost authority, even for those just starting out online.
Technical: Having worked solo for an ambitious web design agency, I often found myself balancing technical SEO with aesthetic design. Sometimes, you have to challenge designers to prioritize SEO from the start—because, especially for new businesses, organic revenue has to take precedence over visual appeal early on.