SEO erosion might sound like a threat, but is it really? We've been noticing for a while that Google gives less space to organic search results due to ads, featured snippets, and now AI Overviews. It seems like there's less room for 'regular' search results, which can be frustrating for marketers.
But here's the thing: despite AI chatbots and new features, most people still use Google for their searches. Yes, AI plays a role, but not big enough to write off SEO. Investing in good SEO ensures your content ranks higher and also stands out in those AI Overviews.
It’s simple: if you’re not visible, you’re not findable. Keep optimizing, keep investing.