Frias Food Coaching

Case Study: Transforming Frias Food Coaching's Website for Enhanced Traffic and Client Conversion

Client Overview

Client: Frias Food Coaching
Industry: Nutrition & Dietetics, Performance Nutrition
Website: friasfoodcoaching.nl
Project Duration: 3 months

Frias Food Coaching, led by Jaime Frias Amadori, is a nutrition and dietetics consultancy specializing in performance nutrition, recipe development, and coaching. Despite its expertise and commitment to client health, Frias Food Coaching faced challenges in driving significant traffic to its website and converting visitors into clients.

Challenges

  • Low Website Traffic: The website was not attracting sufficient visitors, which limited the potential for client acquisition.
  • Suboptimal Site Structure: The existing website structure was not optimized for SEO, resulting in poor search engine rankings and low visibility.
  • High Bounce Rate: Visitors were leaving the website quickly, indicating that the site wasn’t engaging enough to retain them.

Objectives

  • Revamp the website’s structure to improve SEO performance and attract more organic traffic.
  • Enhance the user experience to encourage visitors to stay longer and engage with the content.
  • Increase the website’s conversion rate, turning more visitors into clients.

Strategy and Implementation

  1. Comprehensive SEO Audit:
    • Conducted an in-depth SEO audit to identify technical issues and areas for improvement.
    • Assessed site structure, page load speed, meta tags, and internal linking to ensure the site was optimized for search engines.
  2. Site Structure Optimization:
    • Redesigned the website’s structure to make it more SEO-friendly, ensuring that all content was easily accessible to both users and search engine crawlers.
    • Improved URL structures, added breadcrumbs, and streamlined navigation to enhance user experience and boost search engine rankings.
  3. Keyword Research and Content Optimization:
    • Identified relevant keywords in the nutrition and dietetics industry and strategically integrated them into the website’s content.
    • Optimized key pages, including service offerings and blog posts, to target these keywords and improve their ranking potential.
  4. User Experience Enhancements:
    • Analyzed user behavior on the site to understand why visitors were bouncing.
    • Made adjustments to the website’s design and layout to create a more engaging and user-friendly experience, such as improving readability and CTA placement.
  5. Content Development Strategy:
    • Developed a content calendar focused on topics of interest to the target audience, including performance nutrition tips, recipe development, and coaching insights.
    • Regularly updated the blog with fresh, SEO-optimized content to keep the site active and relevant.
  6. Performance Monitoring and Ongoing Optimization:
    • Monitored website performance through Google Analytics and other tools to track improvements in traffic, bounce rates, and conversion rates.
    • Conducted ongoing SEO adjustments to maintain and further enhance the website’s performance.