Corpus.Studio is a renowned architectural design firm that specializes in creating innovative and sustainable architectural solutions. The firm is well-regarded for its unique approach to blending aesthetics with functionality, providing clients with bespoke designs tailored to their specific needs. However, despite its strong reputation in the industry, Corpus.Studio faced challenges in attracting new clients through online channels.
Challenges
- Low Website Traffic: Despite the high-quality work and reputation of Corpus.Studio, their website was not generating sufficient traffic. The site struggled to rank for relevant keywords in search engines, leading to missed opportunities in attracting potential clients.
- Limited Online Visibility: The firm’s online presence was limited, making it difficult for prospective clients to discover their services. The site needed better optimization to compete in a saturated market.
- User Experience and Conversion Issues: The website's user experience was not optimized for conversions, resulting in a lower-than-expected rate of inquiries and leads.
Objectives
- Increase organic traffic to the Corpus.Studio website.
- Improve the website’s search engine ranking for relevant industry keywords.
- Enhance the user experience to convert more visitors into leads.
- Establish a stronger online presence for the firm in a competitive market.
Strategy and Implementation
- Comprehensive SEO Audit:
- Conducted a thorough SEO audit of the website to identify technical issues, keyword gaps, and areas for improvement.
- Addressed on-page SEO factors such as meta tags, image optimization, and internal linking to improve search engine crawlability.
- Keyword Research and Optimization:
- Identified high-volume, low-competition keywords relevant to the architecture and design industry.
- Optimized website content, including service pages and blogs, with strategically placed keywords to improve search engine rankings.
- Content Strategy Development:
- Developed a content strategy focused on attracting the target audience by creating informative and engaging blog posts.
- Implemented a content calendar that aligned with industry trends, ensuring the website remained current and authoritative.
- User Experience (UX) Improvements:
- Analyzed the website’s user flow and implemented design changes to make navigation more intuitive.
- Enhanced call-to-action (CTA) placements and improved the overall layout to increase the likelihood of conversions.
- Link Building Campaign:
- Executed a targeted link-building campaign to improve domain authority and search engine rankings.
- Secured backlinks from reputable industry-related websites, contributing to a significant boost in organic traffic.
- Analytics and Continuous Optimization:
- Utilized Google Analytics and other tracking tools to monitor traffic, user behavior, and conversion rates.
- Conducted A/B testing on landing pages and CTAs to continually refine the website’s performance.
